Pinpoint Your Best Ideas, take them to the max
WHAT WE OFFER
Our Services
Evaluate Brand Strategy
Explore fresh positioning territories to uncover what will move people and shift your brand. We're on hand to consult on how to bring them to life in ways that won't bias reactions.
Early Ideas Testing
Early feedback on a wide range of ideas accelerates everything. Our method unchains more creative possibilities as you can get a read on the brave 'out there' ideas that could be game-changers but are hard to convince stakeholders to test in the usual ways.
TV + Campaign Idea Testing
The core of what we do really well: you have scripts, which ones will fly? We give statistical analysis and nuanced recommendations on motivation and messaging, highlighting any areas to amplify or address.
Flexible and agile, offering smart strategic recommendations that are extremely hard to find. Recommended.
Bruce Wiesner
Assistant Dean, Exec Ed
UBC Sauder School of Business
Done-for-you
Stimulus Videos
Conveying your creative vision can be tricky in research. And time consuming! Tap into our decades of expertise with our optional vusualizatiobns service.
TV Commercial
Edit Testing
You have the edit - but it is communicating the way you want it to? After seeing the spot 20 times, any team will lose persepctive. Our fast methods gut check your edit to diagnose any issues before it goes live.
Brand Identity, naming + logo testing
Branding is a long term asset worth the rigour to get right. Testing logos, identity and major changes ensures clarity, differentiation and the confidence to develop unique brave brand assets that meaningfully set you apart in the consumer's mind.