Super-charge your confidence in those breakthough ideas
Be Brave, not Bland
Fueling brave brands
Conventional testing can be too mechanistic, "advertising by numbers." On the other hand, overly qualitative testing can be too wishy-washy, leaving your stakeholders unconvinced.
There's art and science to understanding how a concept is resonating. Hiring dedicated experts minimizes your risks and maximizes your confidence to pursue stand-out work.
CreativeTesting brings together decades of experience working agency-side and research-side in brand creative testing.
We marry seasoned wisdom with brilliant tech like AI to make the testing smarter, slicker and quicker; quant and qual to decode the real potential; analytics and insight to give clear direction in fast-moving agency processes.
We understand brand teams and agencies are sometimes skeptical about creative testing. There is a better way than the old way. Let us help you test and amplify the work, to be the best it can be.
Richard Willcox
Senior Marketing Intelligence Manager
Telus
OUR PHILOSOPHY
Don't risk your best ideas
with run-of-the-mill research
Quant and Qual give you the best of both research worlds
Quantitative rigor and qualitative richness are the dream-team to unlock insight. Our cost-effective approach delivers this powerful fusion within your budget.
Research should make the best, better
Testing should spotlight what’s working and illuminate fine-tuning opportunities. Unlocking potential gives greater value than simply anointing "winners" and “losers”
'Early' Testing pays
If you wait until you have an honed script you might have missed a trick - or three.
Exploring a range of early ideas helps you get on track much faster.
Speed matters
Is there ever enough time?
Traditional testing eats up precious ideation and production days. We believe in streamlined approaches accelerates projects without quality compromises.
Seize the latest science
It’s the 21st century; cognitive science and ad- effectiveness have come a long way.
We incorporate both rapid-response intuition and secondary reflections to capture how people really view ads.
Beware:
Duff stimulus kills good ideas
Good ideas can fall victim to bad stimulus—it's an idea graveyard out there.
It's usually tricky balance get it right and project your creative vision.
We help advise and will take on the stimulus process for you with our optional add-on illustration and video services.