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ABOUT US

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meets

Analytics

There's a lot at stake when you test creative concepts.

Our tried-and-true method uniquely fuses qual and quant research, to pinpoint your best brand ideas and optimize their impact.

Our approach is honed through 20+ years evaluating brand creative on both the agency strategy and market research sides.

Take your creative to the next level and unite your team with rapid, robust evaluation.

HYBRID

METHODOLOGY

Qual for nuance.

Quant for confidence

Expert-led,

done-for- you testing.

How we're different

Our Services

Election polls? Pass.

Market sizing? Negatory.

Our sole focus is doing creativetest.ing really well.

This is done-for-you research, led by experts who specialize in the field.

As a time-saving option, we also offer top-notch stimulus creation. All done to the highest standards.

Brand Strategy
Testing

TV Ads
Pre -Testing

Brand ID

+ logo Testing

Find out more

Who we help

3 decades of creative testing experience can help unite your team.

We know how to address agency's concerns on creative testing and the measurements that business leaders care about.

Our statistically-sound-yet-nuanced research unites everyone with clear, trusted recommendations.

Find out more how we can help your team.

Agencies

Praise for our team

Razor Sharp Insight

Big picture thinking,

razor sharp insight, great creative instincts and tons of enthusiasm

Aldo Braccio

Molson Canada

Would hire in a heartbeat

incredible ability to use qual and quant to provide a perfect balance of strategic insights - would hire in a heartbeat

J. Posnikoff

Bell / Virgin

Exceeding
Expectation

Easy to work with, calm under pressure, organised as a small army, and persuasive with stakeholders. Highly recommended.

Ciaran McLoughlin

Moo.com

TEAM SPOTLIGHT

Adam Collins

Founder, Chief Consultant

About Us

QUESTIONS?

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Front Desk

+ 1 778 776 2159

Serving Clients in

USA + Canada

Columbus and beyond